New Pulp Bestseller List (Based on Amazon Sales Ranks 12/31/12)

It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning December 31, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in December 2012, I’m only looking at books published since September 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 103,269
Prohibition by Terrence McCauley (Airship 27, December 2012) – 148,953
3) The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 216,331
4) The Golden Age by Jeff Deischer (White Rocket Books, October 2012) – 662,132
5) Pro Se Presents # 15 by Various (Pro Se Press, November 2012) – 720,438
6) Horror Heroes by Various (Pulp Empire, October 2012) – 915,497
7) Sentinels: Metalgod by Van Plexico (White Rocket Books, December 2012) – 982,642
8 ) Helmet Head by Mike Baron (November 2012) – 1,325,594
9) Sha’Daa: Pawns (Volume 3) by Various (Perseid Publishing, October 2012) – 1,613,151
10) Monster Aces by Various (Pro Se Press, October 2012) – 1,793,787

Just missing the list were: Secret Agent “X” – Volume Four by Various (Airship 27, October 2012) – 1,868,564, Pro Se Presents # 14 by Various (Pro Se Press, October 2012) – 2,028,244, Doc Claus by Various (Pulp Empire, December 2012) – 2,159,426 and The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 2,262,348

Welcome to our final list for 2012! It’s fitting that Doc Savage has returned to the top spot since Will Murray’s new adventures have dominated the list ever since their debut. Last week’s top book, Sentinels: Metalgod, tumbles to # 7, while Prohibition from Airship 27 continues to look very impressive near the top. This is the current Doc book’s last week of eligibility on the list, by the way. Mike Baron’s Helmet Head is at # 8 — he has another new release, Whack Job, that was released on Christmas day but it has no sales rank yet. Now, Helmet Head was originally solicited by Airship 27 as being a print release from their company. But something must have changed because it was released with no press announcement from Airship 27 and they’re not listed as the publisher on Amazon. I can only assume Baron decided to skip the middle man and self-publish it. White Rocket has to be thrilled by the continued success of Jeff Deischer’s Golden Age.

From a publisher standpoint, we have eight publishers represented. Pro Se and White Rocket Books have two titles each, while Airship 27, Mike Baron, Perseid Publishing, Altus, Moonstone and Pulp Empire all have one each.

Take it all with a grain of salt, folks.

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