New Pulp Best Seller List (Based on Amazon Sales Ranks 12/10/12)

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It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning December 10, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in December 2012, I’m only looking at books published since September 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 104,887
2) Pro Se Presents # 15 by Various (Pro Se Press, November 2012) – 427,806
3) The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 451,668
4) The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 573,276
5) The Golden Age by Jeff Deischer (White Rocket Books, October 2012) – 855,636
6) Secret Agent “X” – Volume Four by Various (Airship 27, October 2012) – 1,400,800
7) Horror Heroes by Various (Pulp Empire, October 2012) – 1,421,842
8 ) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 1,447,459
9) Mystery Men (& Women) Volume Three by Various (Airship 27, November 2012) – 1,496,677
10) Three Against the Stars by Joe Bonadonna (Airship 27, November 2012) – 1,745,577

Just missing the list were: Monster Aces by Various (Pro Se Press, October 2012) – 1,851,150, Pro Se Presents # 14 by Various (Pro Se Press, October 2012) – 2,076,179, Sha’Daa: Pawns (Volume 3) by Various (Perseid Publishing, October 2012) – 2,347,502, Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 2,512,398, Pirates and Swashbucklers Volume Two by Various (Pulp Empire, October 2012) – 2,784,325.

It’s weeks like this one where, if I were a New Pulp publisher, I’d be kicking myself. Relatively soft sales ranks all around so a # 1 spot was right there for the taking. Instead, we get Doc Savage retaining the perch with a sales rank well below what we’ve been seeing from that title. Still, it looks like Altus has a juggernaut in the Doc license — every book spends long stretches atop this list. It makes me wonder how a Shadow revival would do… Hey, Conde Nast! I’m sitting right here if you wanna talk about it! Moving back into the realm of things that aren’t pipe dreams, we see Pro Se Press getting very strong sales from the newest issue of Pro Se Presents. Likewise, The Spider continues to do well, moving into the # 3 spot this time around. Last week’s # 2, The Golden Age, slips a bit to # 5 but continues to offer the best sales ranks we’ve ever seen from a White Rockets title in print (they do most of their business in eBooks). In the “just missing the list” category, I’ve started tracking Perseid Publishing’s newest, as I saw it advertised on one of the Facebook groups devoted to New Pulp. Sha’Daa: Pawns (Volume 3) didn’t quite crack the list but maybe it will next week. Airship 27, which placed four books in the top ten last week, does a repeat this time around. They’re all gathered up on the bottom end of the list considering no other publisher places more than one title on the list, it’s impressive nonetheless.

From a publisher standpoint, we have seven publishers represented. Airship 27 flies into the lead with four books in the top ten, followed by Pro Se, Pulp Empire, White Rocket, Altus, Moonstone and Fortuna, all of whom have one each.

Take it all with a grain of salt, folks.

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