New Pulp Best Seller List (Based on Amazon Sales Ranks 12/2/12)

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It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning December 2, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in December 2012, I’m only looking at books published since September 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 71,739
2) The Golden Age by Jeff Deischer (White Rocket Books, October 2012) – 125,852
3) Pro Se Presents # 15 by Various (Pro Se Press, November 2012) – 184,340
4) The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 273,590
5) Horror Heroes by Various (Pulp Empire, October 2012) – 585,940
6) Secret Agent “X” – Volume Four by Various (Airship 27, October 2012) – 647,102

7) Three Against the Stars by Joe Bonadonna (Airship 27, November 2012) – 795,194
8 ) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 867,330
9) Mystery Men (& Women) Volume Three by Various (Airship 27, November 2012) – 956,126
10) Monster Aces by Various (Pro Se Press, October 2012) – 1,463,279

Just missing the list were: Pro Se Presents # 14 by Various (Pro Se Press, October 2012) – 1,697,869, Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 2,140,953, Pirates and Swashbucklers Volume Two by Various (Pulp Empire, October 2012) – 2,335,554 and The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 2,471,177.

We’re into December now, which means that several books are no longer eligible for the list. The new volumes of Dillon and The Green Hornet both take their leave this week, after strong showings for the past few months. While Doc Savage retains the top spot, we see some real shakeups elsewhere on the list. Jeff Deischer’s The Golden Age slides up from # 3 to # 2 this week, while Pro Se’s newest issue of their monthly magazine debuts at # 3. The big news has to be the return of Airship 27 — after two weeks in a row where they failed to place a single book in the Top Ten, they end up leading the way with FOUR books this week. Of special note is Three Against the Stars by Joe Bonadonna, which is Airship’s newest release. For a very long time, Pro Se and Airship 27 had a healthy rivalry going to see who would be the dominant New Pulp publisher and I think the market is much stronger when there’s good competition between the two.

From a publisher standpoint, we have five publishers represented. Airship 27 flies into the lead with four books in the top ten, followed by Pro Se Press who has two. Altus, Moonstone, White Rocket and Pulp Empire have one each.

Take it all with a grain of salt, folks.


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