It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning November 12, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in November 2012, I’m only looking at books published since August 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 31,848
2) The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 108,128
3) The Golden Age by Jeff Deischer (White Rocket Books, October 2012) – 331,644
4) Monster Aces by Various (Pro Se Press, October 2012) – 393,543
Pro Se Presents # 14 by Various (Pro Se Press, October 2012) – 477,778
6) Pirates and Swashbucklers Volume Two by Various (Pulp Empire, October 2012) – 505,180
7) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 517,421
8 ) Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 574,032
9) Mystery Men (& Women) Volume Three by Various (Airship 27, November 2012) – 732,407
10) Horror Heroes by Various (Pulp Empire, October 2012) – 806,664

Just missing the list were: Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 1,346,364, The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 1,354,574 and Secret Agent “X” – Volume Four by Various (Airship 27, October 2012) – 1,697,654.

Very strong sales ranks this week, as every book in the top ten is below a million — that’s great news for New Pulp as a whole! The newest Doc Savage novel is consistently staying at around 30K, which indicates that this might be one of the better selling in the series. White Rocket seems to have a hit on its hands with Jeff Deischer’s newest, which returns to the list for the 2nd time in three weeks. Monster Aces looks to be establishing itself as a popular property and Pulp Empire continues to sell well, notching two titles in the top ten this week. Our lone debut is # 9 Mystery Men volume, which is the third in the series from Airship 27.

From a publisher standpoint, we have five publishers represented. Pro Se leads the way with three titles, followed by Pulp Empire and Moonstone, who have two each. Airship 27, Altus Press and White Rocket have one book each on the list.

Take it all with a grain of salt, folks.

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