New Pulp Best Seller List (Based on Amazon Sales Ranks 10/29/12)

It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning October 29, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in October 2012, I’m only looking at books published since July 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 17,678
The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 80,388
3) Secret Agent “X” – Volume Four by Various (Airship 27, October 2012) – 199,180
4) The Golden Age by Jeff Deischer (White Rocket Books, October 2012) – 199,922
5) Pro Se Presents # 14 by Various (Pro Se Press, October 2012) – 275,405
6) Monster Aces by Various (Pro Se Press, October 2012) – 355,802
7) Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 506,707
8 ) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 627,606
9) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 714,123
10) The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 980,025

Just missing the list were: Pulp Ink 2 by Various (Snubnose Press, July 2012) – 1,437,559, Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 1,620,294 and Aliens Among Us by Various (Pulp Empire, August 2012) – 1,770,050

Now this is more like it! After a couple of months of soft sales, we now have a top ten list that features every book with a sales rank of under 1 million. That’s very good! At the top of the list, Doc Savage, The Spider and Secret Agent “X” take the lead — showing that classic characters are still leading the way. In fact, our highest debut is at # 4 and it features a whole host of public domain comic book heroes, so it fits in perfectly with the above. Jeff Deischer’s superhero pulp has a very solid debut. Pro Se’s newest, Monster Aces, debuts at # 6, with numbers that on some weeks would have put it in the top 3. Captain Action remains strong at # 8, in its last week of eligibility on the list.

From a publisher standpoint, we have six publishers represented. Pro Se leads the way with three books, followed by Moonstone & Airship 27, who have two each. White Rocket, Fortuna and Altus have one each.

Take it all with a grain of salt, folks.


  1. Hi, Barry, This is very interesting. I’m ecstatic to have debuted at #4! But I’m also confused. My Doc Savage chronology is ranked at over a million — does this mean that The Golden Age has sold more books in 3 days than the DS book since July? Where has my logic gone wrong? — Jeff

    1. The sales rank is the CURRENT sales rank. Meaning, if you’re ranked at # 99 today, that 98 books are selling better than you RIGHT NOW. It is not an all-time sales rank. Thus, a book might be outselling the Bible by a wide margin today (sales rank 1 vs. a sales rank of, say, 150) but that doesn’t mean that the current bestseller has sold more all-time copies than the bible. The Sales Rank changes from hour to hour, based upon how the book is doing. It’s based upon an Amazon formula that ranks sales over a brief period, giving higher weight to more recent sales but taking into account sales over the past week or two, as well. If you check your sales ranks tomorrow, you’ll get different numbers. All I do is take a snapshot and show what the sales ranks are on Monday morning of every week. Make sense?

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