It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning October 8, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in October 2012, I’m only looking at books published since July 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 36,114
2) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 241,662
3) The Spider: Shadow of Evil by C.J. Henderson and J. Anthony Kosar (Moonstone Books, October 2012) – 368,531
4) The Spur: Loki’s Rock by Mark Ellis (Fortuna Books, September 2012) – 690,972
5) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 795,186
6) Pro Se Presents # 13 by Various (Pro Se Press, August 2012) – 893,933
7) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 1,001,587
8 ) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 1,034,572
9) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 1,367,590
10) Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 1,561,815

Just missing the list were: Counterpunch: Fight Card – Round 4 by Wayne Dundee (Fight Card Productions, July 2012) – 2,346,506, Aliens Among Us by Various (Pulp Empire, August 2012) – 2,348,933, Sinbad – The New Voyages Volume One by Various (Airship 27, September 2012) – 2,547,831 and Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 3,102,582.

An interesting week — Doc Savage maintains his hold on the top spot while the first new Spider novel in decades debuts at # 3. Sandwiched between those two is Pro Se’s latest Lazarus Gray collection. At # 4, we have Mark Ellis’ latest, followed by the Green Hornet. So a nice mix of classic characters and new ones in the top half of the list. In the bottom half, we see Pro Se’s most recent magazines, Airship’s Black Bat, Jim Beard’s Captain Action and Chuck Miller’s new Black Centipede. Sales look a little healthier this week as we gain steam heading towards the holiday shopping season.

From a publisher standpoint, we have five publishers represented. Pro Se Press leads the way with four titles, followed by Airship 27 and Moonstone, both of whom have two. Altus and Fortuna Books have one each.

Take it all with a grain of salt, folks.


  1. Barry – I have been meaning to ask: what’s the rationale behind using Print numbers exclusively?

    The New Pulp publishers seem to emphasize Print over eBook as well. I honestly think that has an impact on New Pulp’s (lack of) market penetration. The more successful independent writers/publishers not only embrace eBooks but focus considerable effort and attention there.

    I also think that focusing on eBooks allow for a quicker to market transition, which is part of the Pulp process to me. Quicker to market allows for more immediacy between writer and reader and for the faster/more prolific writers (such as yourself) also puts much more product on the market. More product allows for more marketing options and both lead to more awareness.

    Just my two cents … your exchange rate may vary.

    — Greg Daniel

    1. Hello! I agree with your points and I used to track Kindle sales. I stopped in June, saying:

      “Just a note to say that I don’t plan to track the eBook best seller list anymore — it’s way too hard to keep up with what’s being released and when, especially since publishers don’t always synch up their print and eBook releases and fewer still bother letting me what’s going on. I’m apparently supposed to just know that Publisher XYZ has released a new book, even though I’ve never heard of XYZ before today.

      I’ll continue to do the Monday print list because I enjoy it but if you want to track Kindle sales, by all means, do your own list.”

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