It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning October 1, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in October 2012, I’m only looking at books published since July 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: Death’s Dark Domain by Will Murray (Altus Press, September 2012) – 74,022
Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 434,903
3) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 608,660
4) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 928,393
5) Pro Se Presents # 13 by Various (Pro Se Press, August 2012) – 931,590
6) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 1,134,579
7) Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 1,161,381
8 ) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 1,712,248
9) Counterpunch: Fight Card – Round 4 by Wayne Dundee (Fight Card Productions, July 2012) – 1,924,064
10) Aliens Among Us by Various (Pulp Empire, August 2012) – 1,973,438

Just missing the list were: Sinbad – The New Voyages Volume One by Various (Airship 27, September 2012) – 2,085,350 and Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 2,646,138.

It’s a new month so several old standbys are now no longer eligible for the list. Goodbye Pulptress, Tales from the Hanging Monkey, etc.

The release of a new Doc Savage novel is, of course, accompanied by the series’ return to the top of the charts. Following that, we see continued strong performances from Captain Action and The Green Hornet. Beyond that, sales are very soft, indeed. Seven of the ten books on the list have sales ranks of over 900,000, which isn’t particularly impressive. We do have a new debut at # 9, as another Fight Club title hits the list. Overall, we continue to see a rather steep depression in the New Pulp field. It may just be the time of year — hopefully sales will pick up as folks start shopping for Christmas.

From a publisher standpoint, we have six publishers represented. Pro Se Press leads the way with four titles, followed by Airship 27, who has two. Altus, Moonstone, Fight Card and Pulp Empire all have one each.

Take it all with a grain of salt, folks.

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