It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning September 24, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within four months of the current date. So, since this list is being done in September 2012, I’m only looking at books published since June 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 125,208
The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 150,583
3) Blood of the Centipede by Chuck Miller (Pro Se Press, September 2012) – 327,012
4) Pro Se Presents # 13 by Various (Pro Se Press, August 2012) – 418,517
5) Jungle Tales by Various (Airship 27, June 2012) – 621,962
6) The Pulptress by Various (Pro Se Press, June 2012) – 1,007,513
7) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 1,124,408
8 ) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 1,317,105
9) Tales from the Hanging Monkey by Various (Airship 27, June 2012) – 1,584,419
10) Aliens Among Us by Various (Pulp Empire, August 2012) – 1,599,001

Just missing the list were: Sinbad – The New Voyages Volume One by Various (Airship 27, September 2012) – 1,599,182, Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 2,025,521 and Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 2,214,408.

Captain Action is a former # 1 and has been a strong seller but to see it back on top this late in the game is a pleasant surprise. I can only assume Airship 27 will be announcing a follow-up soon. Chuck Miller’s Black Centipede character gets a new release, debuting at a strong # 3. Beyond that, it’s definitely a two horse race as Pro Se Press and Airship 27 swap spots all the way down to # 10, where Pulp Empire’s Aliens Among Us retains its spot on the list. Overall, sales are still a little soft compared to just a few months ago. Airship 27’s Sinbad book just misses the list this time around but the return of Jungle Tales to the top ten helps a bit in terms of market share.

From a publisher standpoint, we have four publishers represented. Airship 27 and Pro Se Press have four titles each while Moonstone and Pulp Empire each have one title on the list.

Take it all with a grain of salt, folks.

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