It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning September 17, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in August 2012, I’m only looking at books published since June 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) The Pulptress by Various (Pro Se Press, June 2012) – 178,177
The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 307,543
3) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 321,989
4) Sinbad – The New Voyages Volume One by Various (Airship 27, September 2012) – 641,185
5) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 669,975
6) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 960,113
7) Tales from the Hanging Monkey by Various (Airship 27, June 2012) – 1,167,982
8 ) Aliens Among Us by Various (Pulp Empire, August 2012) – 1,302,412
9) Pro Se Presents # 13 by Various (Pro Se Press, August 2012) – 1,381,094
10) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 1,666,196

Just missing the list were: Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 1,812,375, Jungle Tales by Various (Airship 27, June 2012) – 1,993,497 and Blackthorn: Dynasty of Mars by I.A. Watson (White Rocket Books, July 2012) – 2,083,908.

Well, THAT was unexpected. The Pulptress has been a strong seller ever since its debut in these final weeks of its eligibility, I never expected it to shoot back up the list to land at # 1 again. Whether its the character herself, the stories contained in the book or the low price-point, this volume has been a bona fide hit. The Green Hornet continues to hold its ground at # 2 while the newest Lazarus Gray volume jumps back onto the list at # 3. Following that, we enter the Airship 27 portion of the list. The publisher locks down spots 4-7, with their newest titles clocking in at 4 & 5. The Sinbad book has been highly anticipated so its high ranking is no surprise. Pulp Empire continues to get solid sales out of Aliens Among Us.

From a publisher standpoint, we have four publishers represented. Airship 27 and Pro Se Press have four titles each while Moonstone and Pulp Empire each have one title on the list.

Take it all with a grain of salt, folks.

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