It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning September 10, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in August 2012, I’m only looking at books published since June 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 393,818
Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 460,746
3) Black Bat Mysteries Volume Two by Various (Airship 27, August 2012) – 544,722
4) Pro Se Presents # 13 by Various (Pro Se Press, August 2012) – 715,873
5) The Pulptress by Various (Pro Se Press, June 2012) – 935,460
6) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 1,004,264
7) Aliens Among Us by Various (Pulp Empire, August 2012) – 1,022,037
8 ) Tales from the Hanging Monkey by Various (Airship 27, June 2012) – 1,189,187
9) Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 1,430,892
10) Blackthorn: Dynasty of Mars by I.A. Watson (White Rocket Books, July 2012) – 1,645,190

Just missing the list were: Jungle Tales by Various (Airship 27, June 2012) – 1,717,301, The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 2,049,626 and Modern Pulp Heroes by Various (Pulp Empire, June 2012) – 2,061,446.

Sales continue to be fairly soft in the New Pulp world. A new Doc Savage book should be on the way soon so hopefully that will provide a shot in the arm to the otherwise quiet sales ranks we’re experiencing. The Green Hornet continues to roll at # 1, followed by the strong debut of Captain Action. Airship 27 has a good week overall, as their new Black Bat title forces its way into the # 3 spot and Tales from the Hanging Monkey returns to the list at # 8. Pulp Empire has to be happy with the continued presence of Aliens Among Us. Derrick Ferguson’s Dillon drops a few spots this week — given the popularity of the character and his author, I’m a little surprised it hasn’t peaked higher but perhaps it’s a slow burner at present — I do foresee a long run in the top ten, even if it’s mostly in the bottom half of the list. Pro Se continues to see a dominant performance from The Pulptress — if there aren’t plans for a second volume in the series yet, I’d be shocked.

From a publisher standpoint, we have six publishers represented. Pro Se Press and Airship 27 have three titles each, followed by Moonstone, Pulp Empire, Pulpwork Press and White Rocket Books, all of whom have one each.

Take it all with a grain of salt, folks.

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