It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Tuesday morning September 4, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in August 2012, I’m only looking at books published since June 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 116,396
Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 364,641
3) Aliens Among Us by Various (Pulp Empire, August 2012) – 443,563
4) The Pulptress by Various (Pro Se Press, June 2012) – 449,322
5) Dillon and the Pirates of Xonira by Derrick Ferguson (Pulpwork Press, August 2012) – 937,641
6) Blackthorn: Dynasty of Mars by I.A. Watson (White Rocket Books, July 2012) – 960,274
7) Jungle Tales by Various (Airship 27, June 2012) – 1,463,753
8 ) Modern Pulp Heroes by Various (Pulp Empire, June 2012) – 1,713,616
9) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 1,808,427
10) The Huntress of Greenwood by Nancy Hansen (Pro Se Press, August 2012) – 2,071,449

Just missing the list were: Presidential Pulp by Various (Pulp Empire, June 2012) – 2,115,197, Pro Se Presents # 12 (July 2012) – 2,139,224, and Pro Se Presents # 11 (June 2012) – 2,284,476.

Wow. That’s… quite a list. This week, a lot of powerhouses lose their eligibility (the two Lone Ranger books from Moonstone, the newest Doc Savage title, Airship 27’s Sgt. Janus…) so I knew we’d see some real shakeup but I’m stunned that, for instance, my Lazarus Gray book is on the list, despite a sales rank that normally wouldn’t even get it listed in my “Just missing the list” section. Once you get past the top four, there’s a noticeable gap in sales ranks. Last week’s # 1 drops to # 2 and we see Pulp Empire’s newest debut at # 3. Pulp Empire is steadily becoming a force, routinely getting two books in the top ten or near it recently. This time around, they almost had three books in the top ten, narrowly missing out with Presidential Pulp. Derrick Ferguson’s newest Dillon book debuts at # 5, followed by the Blackthorn spinoff novel by I.A. Watson. Overall, a very “soft” week in terms of sales ranks.

Airship 27’s newest, Black Bat Mysteries Volume Two,  has no sales rank on Amazon yet.

From a publisher standpoint, we have six publishers represented. Pro Se Press leads the way with three titles, followed by Airship 27 and Pulp Empire, with two each. White Rocket, Moonstone and Pulpwork all have one each.

Take it all with a grain of salt, folks.

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