It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we?

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning August 20, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in August 2012, I’m only looking at books published since May 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 220,526
Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 230,217
3) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 276,575
4) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 335,637
5) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 484,379
6) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 636,201
7) Presidential Pulp by Various (Pulp Empire, June 2012) – 872,534
8 ) Jungle Tales by Various (Airship 27, June 2012) – 928,969
9) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 1,139,012
10) The Pulptress by Various (Pro Se Press, June 2012) – 1,188,635

Just missing the list were: The Huntress of Greenwood by Nancy Hansen (Pro Se Press, August 2012) – 1,217,012, Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 1,339,567 and Pro Se Presents # 11 by Various (Pro Se Press, June 2012) – 1,455,551.

Amazon is still listing the Green Hornet book as a pre-order — however, many people are telling me that it is out there and circulating so I am tracking its current sales figures. It actually lands at # 1 this in a rather “soft” market, where lots of books are drifting downwards in sales ranks. We’ve had weeks recently where all of the titles were at 800K or higher — this week we have four of the top ten below that level. After the Hornet, we have a bunch of “classic” characters – Doc Savage, The Lone Ranger, Captain Action and Kolchak. Presidential Pulp, a book with a lot of buzz, finally cracks the top ten, falling at # 7. At the bottom of the list, The Pulptress continues to hang in there. I wonder if it’s the low price point, the quality of the book itself or both that have made it such a fixture on the list. I read the book and enjoyed it — but it’s rare to see a book featuring a completely new character stay on the list for so long (though PJ Lozito recently did it with the Silver Manticore). Not that when we move into September, several of the current fixtures on the list will no longer be eligible — books currently occupying spots 2-5 will all fall off the list, meaning that our first September list (still several weeks away) could look startlingly different.

From a publisher standpoint, we have five publishers represented. Moonstone leads the way with four books, followed by Pro Se Press and Airship 27, with two each. Altus and Pulp Empire round things out with one title apiece.

Take it all with a grain of salt, folks.

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