It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning August 13, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in August 2012, I’m only looking at books published since May 2012. Please keep that in mind before complaining that Title X is not listed. Also, keep in mind that for the most part, I’m tracking sales from smaller press publishers who actively publishing New Pulp material. I don’t generally track sales from Simon and Schuster or places like that — they have the New York Times Bestseller List for that. If one of the major publishers starts doing The Shadow or something, I’ll track that… but I’m not tracking Hard Case Crime or similar publishers any longer. The playing field is simply not level enough.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):
1) Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 111,016
2) The Green Hornet: Still At Large by Various (Moonstone Books, August 2012) – 284,364
3) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 302,145
4) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 419,718
5) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 436,725
6) The Huntress of Greenwood by Nancy Hansen (Pro Se Press, August 2012) – 440,480
7) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 676,495
8 ) The Pulptress by Various (Pro Se Press, June 2012) – 858,358
9) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 864,779
10) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 920,804

Just missing the list were: Pro Se Presents # 11 by Various (Pro Se Press, June 2012) – 960,683, Blackthorn: Dynasty of Mars by I.A. Watson (White Rocket Books, July 2012)- 1,017,674 and Tales from the Hanging Monkey by Various (Airship 27, June 2012) – 1,459,237.

Let me begin by pointing out something unusual — normally, I don’t track “pre-order” sales. But in the case of the new Green Hornet book, Amazon is showing that it won’t be released until January, 2013 — but several people are saying the book is shipping now. So I’m counting the sales rank. It debuts strongly at # 2 and I wouldn’t be at all surprised to see it snag the top spot at some point. The Hornet book is the lone new title to crack the list — everywhere else, it’s just of books sliding up or down the chart. Airship 27’s Captain Action book slips a tiny bit but maintains strong sales figures while Nancy Hansen’s newest title has virtually the same sales rank as last week, which is admirable. The Pulptress continues its long run on the list — I have to assume this means we’ll see more lower-priced digests from Pro Se.

From a publisher standpoint, we have four publishers represented. Moonstone and Pro Se Press have four titles each, followed by Altus and Airship 27, who have one title each. If I were giving out weekly awards, I’d say that Moonstone is the winner this week, though, since they have spots 2, 3 & 4, as well as # 9. Pro Se has the same number of books in the list but their titles are lower ranked overall (# 5, 6, 8 and 10).

Take it all with a grain of salt, folks.

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