It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning July 30, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in July 2012, I’m only looking at books published since April 2012. Please keep that in mind before complaining that Title X is not listed.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) False Negative by Joseph Koenig (Hard Case Crime, June 2012) – 35,308
The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 190,332
3) Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 203,174
4) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 212,931
5) Captain Action: Riddle of the Glowing Men by Jim Beard (Airship 27, July 2012) – 219,073
6) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 278,768
7) Pro Se Presents # 12 by Various (Pro Se Press, July 2012) – 355,609
8 ) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 467,834
9) Tales from the Hanging Monkey by Various (Airship 27, June 2012) – 535,940
10) Sting of the Silver Manticore by P.J. Lozito (Pro Se Books, April 2012) – 588,505

Just missing the list were: The Pulptress by Various (Pro Se Press, June 2012) – 708,433, Jungle Tales by Various (Airship 27, June 2012) – 848,206 and Tales of The Rook by Various (Pro Se Press, May 2012) – 1,079,360.

For those wondering, Blackthorn: Dynasty of Mars by I.A. Watson (White Rocket Books) has no sales rank yet on Amazon but I’m betting it will hit the list at some point — the cover is gorgeous and Ian Watson is known for writing quality stories. There are two debuts on the list this week, with the Captain Action book landing at # 5 and the new issue of Pro Se Press (with the return of Ron Fortier’s Brother Bones character) hitting the seventh spot. The rest of the list is fairly familiar at this point, with several classic characters holding down spots 2, 3, 4 and 6, and the rest of the list featuring new creations. Sting of the Silver Manticore, in its last week of eligibility on the list, remains a strong seller.

From a publisher standpoint, we have five companies represented. Pro Se and Moonstone have three books each, followed by Airship 27 with two and then Hard Case and Altus, with one each.

Take it all with a grain of salt, folks.

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