It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning July 23, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in July 2012, I’m only looking at books published since April 2012. Please keep that in mind before complaining that Title X is not listed.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) False Negative by Joseph Koenig (Hard Case Crime, June 2012) – 31,396
Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 33,723
3) Sting of the Silver Manticore by P.J. Lozito (Pro Se Books, April 2012) – 164,707
4) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 193,529
5) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 295,830
6) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 325,606
7) Tales of The Rook by Various (Pro Se Press, May 2012) – 429,063
8) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 603,512
9) The Pulptress by Various (Pro Se Press, June 2012) – 690,519
10) Jungle Tales by Various (Airship 27, June 2012) – 740,722

Just missing the list were:  A Mouth Full of Blood by Eric Beetner (Fight Card Productions, July 2012) – 780,425, Blood Price of the Missionary’s Gold: The New Adventures of Armless O’Neil by Various (Pro Se Press, June 2012) – 849,534,  and Sgt. Janus, Spirit-Breaker by Jim Beard (Airship 27, May 2012) – 1,070,251.

The saga of the Silver Manticore continues, as the former # 1 title jumps from # 10 to # 3 in this week’s list. Given the fact that it’s an original character by a relatively new author and these continued sales ranks are very, very impressive. Elsewhere on the list, I want to briefly discuss a mild controversy that’s forming. Last week, I was asked by several people about Startling Stories and whether or not it qualified under rule # 5 of the list. All I can say is this: I have not seen the issue but when I asked WCB publisher Ron Hanna about it, he assured me that more than 50% of its contents are new material. Thus, it’s eligible. EDIT: This was later confirmed to not be the case. Ron Hanna has stated that it was a matter of miscommunication. As such, it is off the list but from what I’ve heard, it’s still really good and you should go buy it.

From a publisher standpoint, we have five companies represented, with each of them taking a slot in the top five. Overall, Pro Se leads the way with 4 titles, followed by Moonstone with 3 and then Hard Case, Altus and Airship 27, all of whom have one each.

Take it all with a grain of salt, folks.

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