It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning July 16, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in July 2012, I’m only looking at books published since April 2012. Please keep that in mind before complaining that Title X is not listed.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 23,181
2) False Negative by Joseph Koenig (Hard Case Crime, June 2012) – 72,878
3) The Adventures of Lazarus Gray: Die Glocke by Barry Reese (Pro Se Press, July 2012) – 145,090
4) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 210,516
5) Sgt. Janus, Spirit-Breaker by Jim Beard (Airship 27, May 2012) – 262,169
6) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 271,013
7) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 271,282
8 ) A Mouth Full of Blood by Eric Beetner (Fight Card Productions, July 2012) – 368,241
9) Jungle Tales by Various (Airship 27, June 2012) – 598,719
10) Sting of the Silver Manticore by P.J. Lozito (Pro Se Books, April 2012) – 617,113

Just missing the list were: The Pulptress by Various (Pro Se Press, June 2012) – 708,727,  Blood Price of the Missionary’s Gold: The New Adventures of Armless O’Neil (Pro Se Press, June 2012) – 730,721, Tales of The Rook by Various (Pro Se Press, May 2012) – 744,753 and Startling Stories – Summer 2012 (Wild Cat Books, July 2012) – 813,693.

Sales Ranks for New Pulp books are now consistently much higher than they were when I started tracking this list. Books like The Pulptress would have never missed the top ten just a year ago but now it’s edged out by hotter titles. That’s a very good sign for the marketplace.

The Man of Bronze reclaims the # 1 spot in a strong way, jumping up from his uncharacteristic # 3 placement last week. Joseph Koenig’s False Negative fell from # 1 to # 2. Pro Se’s newest, the second volume in the Lazarus Gray series, debuts at # 3. Sgt. Janus returns to the list at # 5 and we then see the two Lone Ranger titles, continuing to sell at nearly identical numbers — apparently, if you’re a Lone Ranger fan, you’re picking up both books. I wonder if Moonstone would have benefited from spacing out those two releases a bit more. The Silver Manticore continues to hang on – it’s been a strong seller from day one (it actually hit # 1 on the list for one week) and I imagine that the author and Pro Se have to be very pleased with these numbers. Airship 27’s Jungle Tales also returns to our listing, showing strength in the jungle genre. Altus, Fight Card and Hard Case all have 1 each.

From a publisher standpoint, we have five companies represented. Moonstone leads the way with 3 books, following by Airship 27 and Pro Se Press with 2 each.

Take it all with a grain of salt, folks.

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