It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning July 9, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in July 2012, I’m only looking at books published since April 2012. Please keep that in mind before complaining that Title X is not listed.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) False Negative by Joseph Koenig (Hard Case Crime, June 2012) – 76,576
2) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 79,036
3) Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 124,615
4) A Mouth Full of Blood by Eric Beetner (Fight Card Productions, July 2012) – 276,157
5) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 298,168
6) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 421,103
7) Project Alpha by Lee Houston, Jr. (Pro Se Books, May 2012) – 559,402
8 ) Sting of the Silver Manticore by P.J. Lozito (Pro Se Books, April 2012) – 624,413
9) The Pulptress by Various (Pro Se Press, June 2012) – 629,837
10) Tales of The Rook by Various (Pro Se Press, May 2012) – 679,785

Just missing the list were: Jungle Tales by Various (Airship 27, June 2012) – 741,910, Sgt. Janus, Spirit-Breaker by Jim Beard (Airship 27, May 2012) – 829,438, Blood Price of the Missionary’s Gold: The New Adventures of Armless O’Neil (Pro Se Press, June 2012) – 879,550 and Pro Se Presents # 11 by Various (Pro Se Press, June 2012) – 1,169,051

A couple of notes — Pro Se’s latest release (The Family Grace: An Extraordinary History) debuted with a sales rank of 236,053 but it does not qualify for this list because of rule # 5. Also, Airship 27 just announced their first Captain Action pulp novel but it’s not currently listed on Amazon — I expect it to show up in a few weeks. Presidential Pulp from Metahuman Press has gotten a lot of good feedback in the community but has yet to generate an Amazon sales rank.

Doc Savage at # 3 is a surprise — that book is usually in one of the top two spots. This is the first time I’ve tracked a Hard Case Crime book and I’ll try to keep up with their new releases in the future. Kolchak appears to be a huge seller for Moonstone. Fight Card’s newest punches its way into the fourth spot, followed by last week’s # 1 book, Howard Hopkins’ posthumous Lone Ranger novel. The final four spots on the list all belong to Pro Se Press. Several books that were on the list from last week drop out, including Tales of the Hanging Monkey, which dropped down to 1,367,180 and Bobby Nash’s Earthstrike Agenda (1,483,630). The New Adventures of the Eagle remains a very soft release for Pulp Obscura — it stands at 1,985,739 and shows no sign of an immediate sales burst.

From a publisher standpoint, we have five companies represented. Pro Se leads the way with four books in the top ten, followed closely by Moonstone, who has three. Altus, Fight Card and Hard Case have one each.

Take it all with a grain of salt, folks.

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