It’s that time again! Before I unveil the Top Ten, let’s go over a few of the ground rules, shall we? These rules have been fairly stable for some time now but I have recently added rule # 5, so please take note.

1) This list only tracks sales through AMAZON. It does not keep track of sales through Barnes and Noble, face-to-face or anything else!
2) This list only tracks PRINT sales. We do not currently track e-books. Exactly how Amazon calculates these things is mostly a trade secret and they vary wildly from day to day. If I checked this tomorrow, the list could be very different. This list reflects sales ranks as of Monday morning July 2, 2012.
3) In order to keep the focus on new releases, eligible works must have been published within three months of the current date. So, since this list is being done in July 2012, I’m only looking at books published since April 2012. Please keep that in mind before complaining that Title X is not listed.
4) I am no longer tracking pre-release orders. Some publishers never actually release their books and when they do, it’s months after they were supposed to be released. Everything listed in the Top Ten is currently for sale.
5) Like the name suggests, we’re tracking “New” pulp — I’m not tracking sales rankings for reprints of classic material. In order for something to qualify for this list, it has to be at least 50% new material that has not been printed in book form before.
6) I am human. I make mistakes. If you are aware of a title that should be listed below (keeping in mind all the rules above), please let me know and I will make sure to remedy the situation.
7) I get most of my information from All Pulp, New Pulp, the Pulp Factory mailing list and a few other sites. If you think I might miss your release, let me know in advance — drop me a line and tell me when it’s being released.

Without further ado, here’s the completely and totally unofficial New Pulp bestseller list as of right now (title, then publisher, then release date, then sales rank):

1) The Lone Ranger: Vendetta by Howard Hopkins (Moonstone Books, May 2012) – 68,048
2) Doc Savage: The Infernal Buddha by Will Murray (Altus Press, May 2012) – 95,594
3) The Lone Ranger Chronicles by Various (Moonstone Books, May 2012) – 119,805
4) Kolchak and the Lost World by C.J. Henderson (Moonstone Books, May 2012) – 142,797
5) Jungle Tales by Various (Airship 27, June 2012) – 162,939
6) The Pulptress by Various (Pro Se Press, June 2012) – 303,504
7) Tales of The Rook by Various (Pro Se Press, May 2012) – 305,239
8 ) Blood Price of the Missionary’s Gold: The New Adventures of Armless O’Neil (Pro Se Press, June 2012) – 462,795
9) Tales of the Hanging Monkey by Various (Airship 27, June 2012) – 466,496
10) Earthstrike Agenda by Bobby Nash (Ben Books, June 2012) – 538,499

Just missing the list were: Pro Se Presents # 11 by Various (Pro Se Press, June 2012) – 604,467, Modern Pulp Heroes (Metahuman Press, June 2012) – 652,626 and Sgt. Janus, Spirit-Breaker by Jim Beard (Airship 27, May 2012) – 823,865.

Several books are no longer eligible for the list, most notably The Destiny of Fu Manchu by William Maynard, New Adventures of Thunder Jim Wade and Sherlock Holmes: The Crossovers Casebook. Presidential Pulp is a new release from Pulp Empire but as of this morning it has no sales rank — I expect it to show up next week.

An interesting top ten, with Howard Hopkins’ posthumous release finally grabbing the # 1 spot on the list. It had come in at # 2 several times before. Doc Savage, our usual leader, isn’t far behind with his latest book and in its run has never finished outside of the top two.  Jungle Tales and the Pulptress both continue to sell very well. The bottom three spots are all new to the list. Two of them were books that I mentioned last week as being surprisingly slow sellers — the other one that I mentioned (New Adventures of the Eagle) is still languishing with a sales rank of 1.5 million but I’m glad to see that the Hanging Monkey and Armless O’Neil books have picked up some sales steam. I will say that the Armless O’Neil book gets the award for longest New Pulp title that I’ve ever seen (and that’s with me deliberately leaving off the Volume One that’s technically part of the title!).  Bobby Nash’s Earthstrike Agenda has a nice debut at # 10. Last week’s # 3 book (Sgt. Janus) falls out of the Top Ten this week — it’s had an interesting sales pattern with some tremendous leaps and some steep slides. I don’t normally see quite so much volatility on individual books’ sales ranks. Still, with the healthy promotional push it’s getting and strong reviews, I’d expect it to return to the list very soon.

From a publisher standpoint, we have five companies represented. Moonstone and Pro Se Press both have three titles each, Airship 27 has two and Altus & Ben Books have one each.

Take it all with a grain of salt, folks.

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